KURUMSAL İLETİŞİMDE YENİ BİR YILDIZ: CHATBOT FAYDALARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVĖ, 13-32
A new star in corporate communications: Chatbot a conceptual framework on its benefits, challenges and strategies
http://dx.doi.org/10.29228/jobacs.68836
Yasemin GEDİK